Lisa Watson, Managing Director
Lisa Watson has over 20 years direct marketing, CRM and advertising experience and has been in Asia since 1991. In July 2001, she founded Ibis Intelligence Services which specializes in building and using customer intelligence to deliver business results and is providing services to clients throughout the region.

Between March 1998 and July 2001, Ms Watson was the managing director of Leo Burnett Cartwright Williams Direct, the regional hub for direct marketing and database capabilities within Leo Burnett Asia Pacific. Clients included SingTel, the Mbassy Teen Community (Procter & Gamble), Prudential Insurance, Standard Chartered Bank, Sonera zed, Wyeth and the Direct Marketing Association of Singapore.

Prior to her move to LBCW, Ms Watson was part of the Dentsu Young & Rubicam group. In 1993, she was appointed managing director of Wunderman Cato Johnson, DY&Rís direct marketing and sales promotion company. Key clients included American Express, Shell, Apple, Mercedes Benz, Hong Kong Trade Development Council, STAR TV and Lucent Technologies. She was also the account managing director for regional clients including AT&T, Digital, DuPont and Xerox. In 1996 Ms Watson was named managing director of both WCJ and DY&R Hong Kong.

Before joining the DY&R group, Ms Watson was director of client services for Ogilvy & Mather and Ogilvy & Mather Direct Hong Kong. From 1991 - 1993, she headed the integrated account teams for American Express and The Economist. She also lead several direct marketing accounts including Shell Card, Hotel Conrad, Intel, Meridien Hotels, Microsoft, BMW, Marks & Spencer and Nestle.

Prior to her move to Hong Kong, Ms Watson spent three years with Ogilvy & Mather Direct in Chicago. There she managed many parts of the Sears, Roebuck & Co account including storewide strategies, home appliances/electronics and the men's, women's and children's apparel businesses.

Ms Watson is Chairman of the Direct Marketing Association of Singapore and Chairman of the DM Asia 2002 Conference & Exhibition. She is an honors graduate of Lawrence University in Mathematics and a Speaker at industry symposia throughout Asia.
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