|
|
 |
  |
|
 |
|
|
| Lisa Watson, Managing Director |
Lisa Watson has over 20 years direct marketing, CRM and advertising
experience and has been in Asia since 1991. In July 2001, she founded
Ibis Intelligence Services which specializes in building and using
customer intelligence to deliver business results and is providing
services to clients throughout the region.
Between March 1998
and July 2001, Ms Watson was the managing director of Leo Burnett
Cartwright Williams Direct, the regional hub for direct marketing and
database capabilities within Leo Burnett Asia Pacific. Clients included
SingTel, the Mbassy Teen Community (Procter & Gamble), Prudential
Insurance, Standard Chartered Bank, Sonera zed, Wyeth and the Direct
Marketing Association of Singapore.
Prior to her move to LBCW,
Ms Watson was part of the Dentsu Young & Rubicam group. In 1993,
she was appointed managing director of Wunderman Cato Johnson,
DY&R’s direct marketing and sales promotion company. Key clients
included American Express, Shell, Apple, Mercedes Benz, Hong Kong Trade
Development Council, STAR TV and Lucent Technologies. She was also the
account managing director for regional clients including AT&T,
Digital, DuPont and Xerox. In 1996 Ms Watson was named managing
director of both WCJ and DY&R Hong Kong.
Before joining the
DY&R group, Ms Watson was director of client services for Ogilvy
& Mather and Ogilvy & Mather Direct Hong Kong. From 1991 -
1993, she headed the integrated account teams for American Express and
The Economist. She also lead several direct marketing accounts
including Shell Card, Hotel Conrad, Intel, Meridien Hotels, Microsoft,
BMW, Marks & Spencer and Nestle.
Prior to her move to Hong
Kong, Ms Watson spent three years with Ogilvy & Mather Direct in
Chicago. There she managed many parts of the Sears, Roebuck & Co
account including storewide strategies, home appliances/electronics and
the men's, women's and children's apparel businesses.
Ms Watson
is Chairman of the Direct Marketing Association of Singapore and
Chairman of the DM Asia 2002 Conference & Exhibition. She is an
honors graduate of Lawrence University in Mathematics and a Speaker at
industry symposia throughout Asia. |
|
|
|
|
|
 |
 |
 |
|
